Tuesday, July 5, 2016

Read The Global Brand CEO: Building The Ultimate Marketing Machine by Marc de Swaan Arons eBook or Kindle ePUB free

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The Global Brand CEO: Building The Ultimate Marketing Machine Building on over 20 years of practical experience, and having worked with the leaders of many of the world s most successful global brands, the authors present a simple framework and practical tools
Marc de Swaan Arons Marc is an acknowledged thought-leader in the burgeoning arena of global marketing leadership. He is co-founder and Chairman of EffectiveBrands, the global marketing consultants. Marc has worked directly with some of the worlds most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences. His work has appeared in general press and industry journals including Forbes, Sprout, Advertising Age, Chief! Marketer, Marketing Week, and BrandWeek.

Marc co-founded EffectiveBrands in 2001 following a successful career with Unilever. He has been listed among the top-10 marketers for the last three years in TvM, and in 2008 he was awarded the Asian Global Marketing Award. At EffectiveBrands, Marc spearheads the Leading Global Brands study, an ongoing learning project with contributions from over 250 global brands and 2,500 global brand leaders.

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Title:The Global Brand CEO: Building The Ultimate Marketing Machine
Author:Marc de Swaan Arons
Format:Hardcover - Pages ( 320 )
Rating:4.67
Publish Date:2010-09-16
Id Book:061538708X
Type File:PDF, DOC, RTF, ePub

Marc de Swaan Arons Marc is an acknowledged thought-leader in the burgeoning arena of global marketing leadership. He is co-founder and Chairman of EffectiveBrands, the global marketing consultants. Marc has worked directly with some of the worlds most prominent Chief Marketing Officers and global brand leaders, and is a frequent keynote speaker at business schools, companies, and industry conferences. His work has appeared in general press and industry journals including Forbes, Sprout, Advertising Age, Chief! Marketer, Marketing Week, and BrandWeek.

Marc co-founded EffectiveBrands in 2001 following a successful career with Unilever. He has been listed among the top-10 marketers for the last three years in TvM, and in 2008 he was awarded the Asian Global Marketing Award. At EffectiveBrands, Marc spearheads the Leading Global Brands study, an ongoing learning project with contributions from over 250 global brands and 2,500 global brand leaders.

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